MINIRIG |
Established in 2004, Sliding Doors is a leading UK-based music PR agency specialising in powerful campaigns for music artists, record labels, festivals, tours, club nights, and lifestyle tech. With a proven track record across print, online, radio, and TV, we offer expert promotion with global reach. We're the people you want on your team!
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11631
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Description
Sliding Doors worked with Minirig for three years covering a number of new product launches as well as managing a consistent PR campaign to positively raise profile for the brand.
We planned and implemented a PR and reviews strategy that introduced Minirig – a small, indie brand – to a huge mainstream audience via media including The Gadget Show, Stuff Magazine, What Hi-Fi, T3, Techaeris, Digital DJ Tips, DJ Mag, Focus Mag, NME, Metro and many more.
Sliding Doors took over the fledgling Minirigs Mixtape series and brought on high-profile DJs every month, leveraging their social media following to maximise exposure for Minirig. Alongside this we used Minirig’s in-house laser-engraver to create bespoke Minirig speakers for festivals and brands, amplifying exposure even further with collaborations and competitions.
