Established in 2004, Sliding Doors is a leading UK-based music PR agency specialising in powerful campaigns for music artists, record labels, festivals, tours, club nights, and lifestyle tech. With a proven track record across print, online, radio, and TV, we offer expert promotion with global reach. We're the people you want on your team!
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A boutique PR agency focused on music, events, culture and lifestyle
A boutique PR agency focused on music, events, culture and lifestyle
A boutique PR agency focused on music, events, culture and lifestyle
We plan and implement high-impact, strategic PR campaigns for clients in music, events, lifestyle, travel, and tech. With over 20 years of experience and a huge network of contacts and partners, our expertise covers PR, brand-building, crisis management, media buying, sponsorship, social media management, digital marketing, design and more.
Put simply – we’re the people you want on your team
NEED DIGITAL MARKETING? DESIGN? SOCIAL MEDIA MANAGEMENT?
“It’s always a great pleasure to deal with both Nicola and James at Sliding Doors. They are always helpful and know their music.”
- Mark Kavanagh / Asst Editor / Irish Daily Star
“I’ve had the pleasure of working with Nicola and James for the better part of my career through my management and label, Perfect Havoc. I have nothing but good things to say about these two. I’ve gotten so many amazing opportunities from Sliding Doors and they keep delivering year after year.”
- Tobtok / Producer / DJ
“Here at Minirigs we received many emails from PR companies giving us wishy washy information about how they can help us. After stumbling across Sliding Doors and looking at their portfolio I could instantly see they had the experience to help support our brand. I followed this up with a phone call which reinforced my feelings about them. James and Nicola are very direct and coherent about what they can do for us. We are months down the road now and we’re very happy with the service they have provided. They have delivered a wide spread of really high profile coverage and we’re very excited about what is ahead of us.”
- Thomas Tucker / Managing Director / MINIRIGS
“Sliding Doors is one PR firm that’s always been a pleasure to work with. Despite the time difference and distance - they’re in Britain and we’re in the USA - they always deliver what we need in a complete and timely manner, whether it’s music or tech-oriented.”
- Jim Tremayne / Editor / DJ LIFE
Working with James and Nic at Sliding Doors PR has been a game-changer for us. Their expertise and passion have dramatically amplified our reach and engagement. They're not just a PR team; they're essential partners who understand our product and the festival scene deeply. Their contributions have been invaluable, making them a must-have for any festival aiming for success.”
- Jamie Thomson / Director / RISE FESTIVAL
“Sliding Doors is one of the most delightful PR companies we have the pleasure of working with. They are punctual, professional and polite and their eye for good clients means we always make time for whatever they are promoting. Nicola and James are a lot of fun to work with and have regularly drank me under the table – something I insist all PRs attempt.”
- Nick Stevenson / Managing Director / MIXMAG / WASTED TALENT
“Nicola is an absolute gem to work with. Her positivity is infectious, she is always willing to help out with a PR request and she’s always upfront with exactly what she can and cannot do. Having worked with Sliding Doors for a number of years now, Nicola is one of those 'go-to’ people who gets old skool publishing. I can rely on her to help out with a feature and to meet a deadline, and she does it with a smile too, which is a huge bonus. I love working with Sliding Doors. It’s a fun business, run by people who clearly love what they do.”
- Caroline Clift / Editor / STAND OUT MAGAZINE
“Sliding Doors team Nicola and James are an absolute pleasure to work with. Always reliable and quick to answer any questions and feedback I ask for. They scored my artist some fantastic Press and Blog support and have really pushed for greatness. I would highly recommend Sliding Doors Publicity for your clients.”
- Kevin Continelli / TUNED IN MANAGEMENT
“The team at Sliding Doors have been overseeing our PR communications for the past two years - in this time they’ve helped us secure regular coverage across national, regional and local publications. From curating press releases to securing interviews, key editorial features and offering general advice - Nicola and James are always a pleasure to work with. A crucial element of our marketing mix - an agency I’d recommend to all.”
- Connor Scanlan / Director / FOREVERLAND
“It’s been a pleasure working with Nic and James on Arts By The Sea Festival, they really understand and support what we’re trying to achieve. They bring invaluable expertise to our small team and this year in particular have secured a huge range of coverage and helped us deal with some tricky media situations with confidence, professionalism and speed. We’re very grateful to have them on board!”
- Andrea Francis / Cultural Development Manager / BCP COUNCIL
“Nic and James have looked after all of Weird Science’s press for a good few years and I have nothing other than praise for them. Their work on MADE Festival has really helped grow the brand nationally, and they always understand the brief and deliver in spades.”
- Pete Jordan / Managing Director / WEIRD SCIENCE / MADE FESTIVAL
“James at Sliding Doors PR has proved himself to be extremely helpful and efficient, even under the pressure of tight deadlines. Nothing is too much trouble and he anticipates all.the things I need to do my job properly. Some journalists are reluctant to admit how much assistance a good PR company can be in providing accurate and timely information for writing a story. James sets the standard for others to follow.”
- Mark Sparrow / Technology Writer / FORBES MAGAZINE
"I was introduced to Sliding Doors over 15 years ago, in 2008. James Hamilton's thoughtful approach and efforts were essential to putting my label at that time, Sea to Sun Recordings, on the map. Ensuring maximum exposure for our releases, feature opportunities for our artist roster and strategic planning for ongoing campaigns, Sliding Doors was an invaluable extension of our label team. Fast forward a few years and I'm once again grateful to be working with the Sliding Doors team to help expose and grow the audience for Mistier Music. They continue to have their fingers on the pulse and the savvy experience to effectively advise on strategic considerations. For me, they've more than stood the test of time and have earned my enduring respect and trust to collaborate on my projects."
- Anton Bass / MISTIER MUSIC
SELECTED CLIENTS – PAST & PRESENT
Managing Director
James Hamilton
James Hamilton founded Sliding Doors Publicity in 2004. Alongside an in-depth and strategic understanding of PR and marketing, his varied career also includes artist management - working on underground club tracks through to crossover chart hits - and a successful period as a sales agent helping launch and establish brands including Marshall Headphones and Urbanears in the UK. His wide range of experience and contacts has proven invaluable to Sliding Doors clients.
James plays the guitar and piano, and at the slightest hint of a birthday party will turn up with his Technics 1210’s and a box of vinyl. Random career moments include; getting booed by thousands of people after knocking the needle off the record in Norman Jay’s Good Times bus at Notting Hill Carnival; whipping out a camera and doing an impromptu photoshoot with Howard from Take That; and nearly getting arrested after persuading Mark Knight to try DJ busking on Islington High St.
Director
Nicola Freitas
Nicola Freitas has been integral in the success of Sliding Doors, bringing a ‘can-do’ attitude, extraordinary levels of organisation and a creative approach that consistently delivers results. She is always quick to make clients feel at ease and works until the job is done. She’s survived transatlantic press trips with Mixmag, club-hopping in Kiev with Notion, and always goes the extra mile to deliver the most unorthodox of requests from onsite media crews.
Nic previously managed a DJ agency before making the step into PR. When not out with a glass of wine in her hand – which is more often than not – Nic can be found stomping around muddy fields with her Boxer dog, doing yoga, and running to keep fit. Recalling some random moments from her career, Nic cites interviewing a highly intoxicated Big Narstie, appearing with Basement Jaxx dressed as a monkey, and advising Lembit Opik that Ibiza would never be ready for The Cheeky Girls.
LET’S WORK TOGETHER – GET IN TOUCH NOW
A FEW PROJECTS WE’VE WORKED ON…
Check out our Instagram and see what we're up to!